For your business to get going or to grow, you first need to build your audience. And it’s best not to think of that as a single entity, but actually a collection of four to five core audiences. What are you doing for each audience?
First you need to be where your audiences are, getting in front of them on platforms they use. Then you need to get them interested in you, by connecting with them through content or an event or something that builds a relationship.
And if you can do a good job of building on that connection, you turn those people into loyalists, who will not only do business with you over and over, but will also act as ambassadors for you with others.
Whether you’re talking about a media company, a nonprofit or a company that makes widgets, the end result is the same: find more people who care about what you do, connect with them to create loyal customers, and diversify and grow the ways you earn revenue.
Simple, right? Well with Helium, it actually can be.
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