Who We Are
Helium Agency was founded in 2018 by Will Lingo and George Shelton. Capitalizing on more than 30 years of experience in the baseball industry, their initial work was in the baseball space but soon expanded beyond that into other sports and related fields. With hands-on experience in every aspect of media, from sales and marketing to writing and editing, we bring an unmatched array of skills to benefit you.
Helium can do what your company doesn’t have the time, expertise or interest to do. Whether it’s simply improving your image and communications or bringing in more money, we have the ideas and expertise to make it happen.
Will’s background is on the editorial side, though he has always taken a holistic view of media. He started in the newspaper business before working at Baseball America, building the company from a magazine to a full-service media company in more than 20 years there, the last four as Publisher.
Will is a North Carolina native and University of North Carolina graduate who can tell you exactly where he was for every Carolina basketball national championship (OK, not the 1957 one). He loves dogs and BBQ and thinks work is just an excuse to find people to have lunch with. He and his wife have two children and live in Raleigh.
George has sold everything from stereos to Yellow Pages ads, but most of his background is in media sales. He spent more than 10 years (in two stints) with Baseball America, most recently as Advertising Director. Before that he worked in advertising sales for Our State magazine in North Carolina.
George grew up in Danville, Va., and attended Virginia Tech, which usually means that he gets to feel superior during football season and let Will have basketball season. He loves the mountains and coast equally and finds joy in watching his kids’ sporting events–except for the swim meets. He and his wife have three children and live in Greensboro.
Chris is our digital marketing expert. He works with all our clients on their websites, social channels, email campaigns, social advertising, and everything in-between. Chris started at Helium in January 2020 after working at Baseball Rebellion for two years as the Director of Business Operations and Development.
Chris grew up in Maine and attended the University of Maine, where he was a member of the football team. After graduating, Chris worked at Yale University for four years, handling the recruiting for two years, and then served as the Director of Football Operations for the final two years. In 2016, he relocated to North Carolina where he worked as a member of the Football Operations staff at NC State during the 2016 season. Chris and his fiancee currently reside in Durham with their dog Heathcliff.
Kelly is our social media and community engagement mastermind. She handles everything social with our clients, as well as working with them to expand their community & customer base and engage with them in new ways. Kelly joined us in November 2020 after working for Perfect Game as their Social Media Manager.
Kelly grew up in Virginia and attended Roanoke College, where she played softball. After a year with James Madison University athletics communications, she returned to her alma mater as an assistant sports information director for the Maroons. Kelly lives in Holly Springs, NC with her pup, Moe.